The History of Golden Screen Cinemas (GSC) - Malaysia’s Largest Cinema Chain
Explore the history and growth of Golden Screen Cinemas (GSC), Malaysia’s largest cinema chain with 498 screens and cutting-edge movie experiences.
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If you've ever caught a movie at the mall in Malaysia, there's a good chance it was at a Golden Screen Cinemas (GSC) outlet. From Hollywood blockbusters to indie gems, GSC has been a cornerstone of Malaysian moviegoers' experiences for decades. As of 2025, GSC operates 498 screens in 52 locations across Malaysia. As the largest cinema chain in the country, its journey from humble beginnings to a national leader in cinematic innovation reflects corporate agility, technological foresight, and cultural impact. Here's a comprehensive look at the history, expansion, and impact of GSC Malaysia.
Corporate Origins and Growth of GSC Malaysia
Golden Screen Cinemas’ story began in 1987 as a joint venture between Malaysia’s PPB Group and Hong Kong’s Golden Harvest, a major film production company known for working with martial arts legends like Bruce Lee and Jackie Chan. Initially known as Golden Communications Circuit, the venture took over the cinema operations of Shaw Brothers. It later rebranded to Golden Screen Cinemas (GSC) as it set its sights on redefining the moviegoing experience in Malaysia.
The company’s corporate evolution accelerated in 1990 when PPB acquired Cathay Organisation’s Malaysian arm. A pivotal moment came in 1997 when PPB merged its cinema businesses into the newly formed Golden Screen Cinemas Sdn. Bhd. By the early 2000s, GSC had become a wholly owned subsidiary of PPB Group.
GSC didn’t stop at Malaysia’s borders. It ventured into Vietnam, acquiring a stake in Galaxy Studio (now known as GSC Vietnam), expanding its reach in Southeast Asia. Its digital transformation also began early, with the launch of its website in 1998 and the introduction of e-payment ticketing by 2006. During the COVID-19 pandemic, GSC made bold moves, notably acquiring MBO Cinemas’ assets in 2021 to strengthen its market position.
GSC Cinema Locations and Expansion in Malaysia
GSC’s physical growth has kept pace with its digital strides. A landmark moment was the opening of GSC Mid Valley in 1999, Southeast Asia’s largest multiplex at the time, featuring 18 screens. The 2010s brought rapid expansion into key cities like Shah Alam, Petaling Jaya, Seremban, and Kuala Lumpur.
In 2024, GSC ushered in a new era of premium cinematic experiences. The KL East Mall branch launched Malaysia’s first IMAX theatre in that part of Kuala Lumpur. Meanwhile, Aurum and Velvet Cinemas introduced luxury and boutique moviegoing at The Exchange TRX and 163 Mont Kiara respectively.
Another standout location is GSC LaLaport BBCC, which has gained attention for its Instagram-worthy interior design. With a pastel pink and blue color palette and a boutique-like atmosphere, it offers a visually striking and memorable cinema experience that blends design with entertainment.
Cinema Technology Innovations by GSC
GSC has consistently led in cinema technology in Malaysia. It introduced the country’s first online ticketing platform in the late '90s and brought 3D digital projection to audiences in 2008. The 2010s were marked by further advancements: D-Box motion seating, THX-certified halls with Dolby Atmos, and the country’s first LED cinema screen (Samsung Onyx) in 2018.
The introduction of immersive formats like 4DX and ScreenX further cemented GSC's reputation as a technological innovator. With multiple locations offering these next-gen experiences, GSC continues to raise the bar for moviegoers in Malaysia.
Cultural Contributions and Social Impact
Beyond the business of film, GSC has had a profound cultural influence in Malaysia. Its International Screens initiative brings global cinema such as Thai, Korean, and French films to Malaysian audiences. Through collaborations with embassies and hosting film festivals, GSC enriches local cinematic tastes.
It also champions the local film industry through movie distribution and nationwide exhibition. Initiatives like autism-friendly screenings and mental health awareness campaigns showcase GSC’s dedication to inclusivity and social impact within Malaysian communities.
GSC Remains Malaysia’s Favorite Cinema Brand
Golden Screen Cinemas is more than just a movie theatre chain. It is a cultural institution in Malaysia. From corporate growth to screen technology and community engagement, GSC has evolved while staying true to its mission: delivering exceptional cinematic experiences to Malaysians.
GSC has shaped the way Malaysians experience movies. So next time the lights dim and the GSC jingle plays, remember that you are sitting in a piece of local entertainment history. As the future of filmgoing continues to evolve, GSC remains at the forefront, setting the standard for Malaysia and beyond.